Preggobox
Industry: Lifestyle, Maternity
Location: Edmonton, Alberta
Client: Preggobox – A family-run business specializing in thoughtful gift boxes and subscription services for expecting and new moms.
The Challenge:
Preggobox needed fresh, high-quality imagery for their new website and digital advertising campaigns. Their goals were to:
Highlight their unique pregnancy and postpartum gift boxes.
Capture an authentic, family-oriented feel.
Showcase their team and the personal touch behind their business.
The Process
The Process
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I began with an in-depth consultation with CEOs Farahnaz and Faraz to understand their brand vision, guidelines, and goals.
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Collaborated with the team to develop a creative concept.
Designed a mood board to establish a cohesive visual direction for the shoot.
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Sourced real-life expecting moms through Facebook groups and Preggobox’s client network.
Chose relatable talent to authentically represent their customer base.
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Created a detailed shot list covering product close-ups, lifestyle images, and team portraits.
Designed the set to evoke an “at-home” feel, creating a cozy bedroom atmosphere for lifestyle shots.
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Captured a blend of lifestyle shots featuring moms interacting with the gift boxes.
Photographed product-focused images, including flat lays, to highlight the thoughtful details of each box.
Shot team photos, featuring Farahnaz, Faraz, and their parents, who play a vital role in the business.
Filmed short-form content for their organic social media use.
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The visuals beautifully captured the essence of Preggobox as a family-run, customer-focused business. The images were used across their website, social media, and digital ads, helping to strengthen their brand identity and connect with their target audience.
