Elsie Grey Jewelry

Industry: Jewelry

Location: Edmonton, Alberta

Client: Elsie Grey Jewelry – A boutique jewelry brand focused on minimal designs.

The Challenge:
Michelle, the CEO of Elsie Grey, sought visually captivating imagery to support quarterly product launches.

The Process

The Process

  • Met with Michelle each quarter to understand her vision, key pieces, and campaign goals.

    • Created mood boards to guide the overall visual direction.

    • Sourced models, backdrops, and studio space to bring the concepts to life.

    • Selected and styled props for detailed product shots.

    • Shot lifestyle images featuring jewelry styled on models.

    • Captured clean, minimalist product shots highlighting craftsmanship and design.

  • Final visuals helped elevated Elsie Grey’s brand presence, creating cohesive, visually striking content used across social media, website banners, and promotional materials.

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“Working with Dhakshayini has been so great! She's very professional, easy to work with and so creative! I am always amazed at the beautiful pictures she takes! She needs very little guidance from me and I trust her judgement 100%. She never disappoints. She meets with me before a photoshoot to get an idea of my vision and I can always count on her to execute that vision flawlessly through her photos. She's the only one I want to take photos for my business. Her photos are the best!"

 - Michelle Choy, Elsie Grey Jewelry