Worked with CEO, Heather to develop a visual strategy aligned with Lashpertise Inc’s goals - where they were hoping to utilize the images, brand guidelines, shoot concept etc.

• Photographed students practicing lash application on models and dolls.

• Shot dynamic images of Heather teaching to illustrate her hands-on approach.

• Highlighted the contents of the comprehensive lash training kits.

The visuals helped position Lashpertise Inc as a trusted authority in lash training, driving interest and enrollment in their courses. The content was leveraged for website updates, social media promotion, and email marketing campaigns.